avatar of tim's face in baseball-cap and glasses

Tim Cromar

Creative Technician

Creative Technician

Technical Creative

digital head | analogue heart


Professional Profile

I'm a creative technician drawing on thirty years' professional experience in the design, film, and music industries.

Able in analogue and digitally dexterous, I harness an eclectic suite of visual and technical skills that temper intuition with process – the aesthetic with the pragmatic.

Professional Roles

Solid professional experience gained over 30 years: as a web/user-experience design-lead at London agency Fat Beehive; a professional musician and London LEAs instrumental teacher, and in the film industry as a camera-prep technician and client contact at Panavision UK.

typographic image of soil media branding
2012 - Present

Creative & Technical

Freelance/Consultancy Service

Soil Media draws together the strands of my diverse professional experience into a cohesive whole that forms the bedrock of my custom consultancy service.

pictogram image of Fat Beehive branding
2007 - 2012

Web & UX Designer

Fat Beehive

Initially responsible for web & print design using Adobe Ai, Id, Ps, HTML, CSS & JS. Subsequently I initiated, developed, and led the company's first in-house user-experience (UX) service, putting evidence-driven decisions based on real user insights at the heart of the design process.

photographic image close-up of Tim's double bass
1994 - 2002

Professional Musician & LEA instrumental teacher

Haringey, and Barking & Dagenham borough Music Services

Privileged to have designed and delivered the first dedicated bass-guitar instrumental tuition syllabus for KS3 & 4 in five schools, and two LEAs. Ofsted commended for workshop-level teaching. Gigging and recording musician with a wide variety of ensembles.

typographic image of Panavision branding
1990 - 2000

Film camera prep technician

Panavision UK

Production and camera crew liaison; test and preparation of film cameras, lenses, and grip equipment packages for this leading global movie-equipment rental facility. From 6:00am phone calls smoothing the troubled waters of stressed production PAs – to stepping off a flight delivering straight into the hands of the crew awaiting a lens for that golden hour shot; the days were often hectic but deeply rewarding.


Personality Profile

INTJ

Self powered and contained. Trusts a balance of unconscious perception with cautious observation. Solutions communicated and executed with detail, patience, and good humour. Holds the world to the same high standards expected of self.

Energy Source – Introvert/Extrovert
Information Gathering – Intuition/Sensing
Decision Making – Thinking/Feeling
World View – Judging/Perceiving

Passion Project

Inspired by the Quiet Power message of author Susan Cain, I'm currently developing resources and initiatives that help raise awareness of the unique challenges facing the introverted personality type – at home, school, and in the workplace. Encouraging the early use of self-benchmarking can provide a solid foundation on which to build dependable life and career decisions.

Contact

Location

Oxford

YouTube

@timbytheriver